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Digital Advertising Ecosystem

If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer. Mark Dye from B2B marketing platform Bizo describes the relationship between: advertisers, publishers, agency media planners, third party ad networks third...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

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