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Online Ad Spending in CEE

Marta Klepka, International Marketing Director from Gemius, shared her presentation from webit conference, which was held in Sofia: Do You CEE? The internet and online advertising market in Central and Eastern Europe. As you can see on the first screenshot, Russia is the clear leader in online ad...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

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