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Infographic: The Evolution of Mobile Phones As Marketing Tools

Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools. US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014. This year, China became largest smartphone marketing arena in the world. The Evolution of Mobile Phones As Marketing...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

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