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Why a Baby’s Laugh Will Make You Buy

Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. To figure out what most appeals to...

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Reach Your Dynamic Customer Through Converged Media

Posted by Martin Kovac | Posted in Study | Posted on 27-08-2013

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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

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