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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011: Source: AdAge

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Infographic: Marketing Agency of the Future

Posted by Martin Kovac | Posted in Online advertising | Posted on 18-03-2013

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The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:

Agency-of-the-Future

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