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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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Infographic: Marketing Agency of the Future

Posted by Martin Kovac | Posted in Online advertising | Posted on 18-03-2013

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The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:

Agency-of-the-Future

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