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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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facebook-ads-vs-google-ads

Posted by Martin Kovac | Posted in | Posted on 08-01-2013

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facebook-ads-vs-google-ads

facebook ads vs google ads

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