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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: Facebook Ads vs Google Display Network

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

facebook ads vs google ads

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