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Display Ads Lift Intent to Recommend a Product

Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow. Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame. Entertainment...

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Infographic: Facebook Ads vs Google Display Network

Posted by Martin Kovac | Posted in Display advertising, Online advertising, PPC advertising | Posted on 08-01-2013

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WordStream compared in the infographic below the value of the world`s biggest online advertising moguls.

Some data are outdated, as Facebook now supports mobile advertising and retargeting through Facebook Exchange.

facebook ads vs google ads

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