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Most Popular Display Ad Formats in CEE

Gemius prepared a periodic report called gemiusAdMonitor. It presents a ranking of the most popular online ad formats and a wide range of indicators for display campaigns in the Czech Republic, Hungary, Poland, Slovakia. What can be found in a standard gemiusAdMonitor report? Most often used ad formats ...

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Infographic: Real Time Bidding Ecosystem

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 07-01-2013

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If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment.

Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

 Real Time Bidding Ecosystem

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