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The Seven Types of Effective Retargeting

Retargeting is the process of identifying an individual, who has done something you have defined, in order to determine who to target with an ad. People at Chango came with great summary of 7 types of effective retargeting: Retargeting off-site events – add new customers to your funnel who have...

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Infographic: The Evolution of Digital Advertising

Posted by Martin Kovac | Posted in Online advertising | Posted on 03-10-2012

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I`ve seen many “The evolution of something” infographics. This one from PointRoll is about evolution of digital advertising.
From Photoshop launch in 1990 till Pinterest launch as a content curation site in 2012.

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