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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

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