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Display Advertising Strikes Back in Europe

Display advertising enjoyed growth rates of 20% or more in many markets – both emerging and mature – during 2010. Above average growth rates were experienced in Ireland (31%), Spain (30%) and Russia (27%). According to figures just released by IAB Europe that show a revival in digital...

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Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

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