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Six Most Transformative Trends in Online Marketing

Anthony Ha, Adweek tech reporter, wrote article about six most transformative trends in online marketing, which are: The death of the click through The merging of mobile and desktop The persistence of supercookies The beginnings of ad-tech consolidation The rise of HTML5 The value of specialized content I...

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Infographic: How Liking a Brand Influences the Consumer Experience

Posted by Martin Kovac | Posted in Social Media | Posted on 26-09-2012

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Have you ever thought what is the value of a Facebook like?
Can you calculate the ROI of a like for a brand?
Infographic from Lab42 summarizes results from 1000 social media users:

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