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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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Infographic: Social Strategy Roadmap

Posted by Martin Kovac | Posted in Social Media | Posted on 04-09-2012

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How to overcome the obstacles that stop progress for success? Social Media Explorer were inspired by a presentation of Nick Westergaard’s Time, Talent and Terror talk in Minneapolis. They created this lovely infographic. At the bottom of this page, you can find Nick`s presentation.

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