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BrandZ Top 100 Most Valuable Brands 2011

Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study. The Apple brand, as calculated by Millward...

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Infographic: Which Languages Matter Most Online?

Posted by Martin Kovac | Posted in Online advertising, Study | Posted on 07-08-2012

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Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages:

  • To reach 80% of the world`s total online population, you need at least 12 languages.
  • English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power.
  • Chinese connect you to 22.7% of the people on the web, but only 6.1% of web-based economic opportunity.

  • Owly Images

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