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What is the Share of Eastern Europe on World Online Ad Speding?

Eastern Europe, according to eMarketer, accounts for 2.7% of world online ad spending in 2010. North America will continue to draw the greatest share of online advertising spending of any region, with over 40% of the worldwide total. Western Europe’s share of online spending will decline as emerging...

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Infographic: The Rise of Mobile

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 20-07-2012

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Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:

  • There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
  • China and India account for 30% of this growth
  • Mobile ad spending accounted for $3.3 billion in 2011
  • There are over 1.2 Billion mobile web users worldwide
  • In the US, 25% of internet users are mobile only
  • 8 trillion text messages were sent in 2011
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