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Mouse vs Eye Tracking

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing? Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet...

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Summary of Cannes Lions Winners

Posted by Martin Kovac | Posted in Advertising | Posted on 13-07-2012

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Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Here is a small presentation of 2012 winners.

Cannes Lions 2012
View more presentations from Daniele Fiandaca

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