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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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Summary of Cannes Lions Winners

Posted by Martin Kovac | Posted in Advertising | Posted on 13-07-2012

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Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Here is a small presentation of 2012 winners.

Cannes Lions 2012
View more presentations from Daniele Fiandaca

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