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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: How To Determine Facebook and Twitter ROI

Posted by Martin Kovac | Posted in Social Media | Posted on 11-07-2012

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Infographic from InventHelp says that CEO’s think marketers lack business credibility and marketers don’t talk about what really matters: Sales:

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