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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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Infographic: How To Determine Facebook and Twitter ROI

Posted by Martin Kovac | Posted in Social Media | Posted on 11-07-2012

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Infographic from InventHelp says that CEO’s think marketers lack business credibility and marketers don’t talk about what really matters: Sales:

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