Featured Post

Infographic: Which Languages Matter Most Online?

Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages: To reach 80% of the world`s total online population, you need at least 12 languages. English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power. Chinese connect...

Read More

Romanian Media Landscape: Internet is Behind TV in Ad Spend

Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012

Tags: , ,

0

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.

Write a comment