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What is the ROI of your Mom?

Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk. Gary is founder on Wine Library TV and author of Crush it! Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012

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Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.

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