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Which European Country has the Largest Internet Audience?

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012

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Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.

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