Featured Post

CEE Internet Markets in 2009

What is the internet penetration in Central and Eastern Europe? What are the online ad spends per user in CEE? Who are the main players on the local market? Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive...

Read More

Romanian Media Landscape: Internet is Behind TV in Ad Spend

Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012

Tags: , ,

0

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.

Write a comment