Posted by Martin Kovac | Posted in Advertising, CEE | Posted on 14-06-2012
Tags: Advertising, CEE, Romania
Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.
Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.
More information can be found in Media Fact Book 2012.