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US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

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Infographic: The Top Internet Marketing Software 2012

Posted by Martin Kovac | Posted in Online advertising, Study | Posted on 24-05-2012

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The infographic from WordStream compiles the top software and SaaS providers currently doing business in 10 major business categories:

  • content marketing and blogging
  • conversion rate optimization
  • crowdsourcing
  • email marketing
  • marketing automation
  • pay-per-click marketing
  • search engine optimization
  • social media management
  • video hosting and management
  • web analytics
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