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Neuromarketing study: Social Media vs TV

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser. Top findings are: * Highest overall effectiveness for the ad, especially...

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Infographic: Pretargeting vs Retargeting

Posted by Martin Kovac | Posted in Online advertising | Posted on 22-05-2012

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This infographic from Pretarget can help you understand how Pretargeting works with your retargeting and search efforts.

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