Posted by Martin Kovac | Posted in Advertising, Study | Posted on 10-04-2012
Tags: Advertising, Infographic
Infolinks published an extensive timeline of advertising and its evolution. From 2000 BC to the year 2011.
Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...