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Reach Your Dynamic Customer Through Converged Media

Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...

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Infographic: Social Media vs Search Marketing

Posted by Martin Kovac | Posted in PPC advertising, Social Media | Posted on 26-03-2012

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Social media and search marketing are becoming more and more linked. Nowadays it is a must for marketer to employ both.

MDG Advertising came with nice infographic of marketing battle between Social media vs Search marketing. The winning strategy is to use both simultaneously.

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