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3MS – Making Measurement Make Sense

“3MS” short for “Making Measurement Make Sense” is a project of the IAB, ANA and 4A’s, along with a an impressive list of backers, including Google, AT&T, Coca-Cola, CBS, Group M, ESPN, Omnicom, Microsoft, Starcom MediaVest Group, New York Times and others. Goal of...

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Infographic: Everything About Content Marketing for B2B

Posted by Martin Kovac | Posted in Study | Posted on 14-03-2012

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Content marketing is the buzz word of the last two years.

Do you know:
– The most popular content marketing tactics among B2B marketers?
– Top goals of content marketing?
– Tactics used by B2B content marketers?

BlueGlass posted very nice infographic about content marketing and answers all those questions:

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