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Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: Everything About Content Marketing for B2B

Posted by Martin Kovac | Posted in Study | Posted on 14-03-2012

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Content marketing is the buzz word of the last two years.

Do you know:
– The most popular content marketing tactics among B2B marketers?
– Top goals of content marketing?
– Tactics used by B2B content marketers?

BlueGlass posted very nice infographic about content marketing and answers all those questions:

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