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Are contextual ads part of display advertising?

Contextual ads are closer to display ads that to search ads. Forrester Research decided to break down status quo and removed contextual ads from the search bucket. Here is the reason, why they did it: I would add one other reason. Role of contextual ad is to back up the search process. Provide more...

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State of Search Marketing Survey 2012

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 13-03-2012

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SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
It will take less than 10 minutes to complete.

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