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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011: Source: AdAge

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New Ad Formats for Brand Marketing Across Mobile Devices

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012

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The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

The winning Mobile Rising Star ad concepts are:

To download a PDF of all the Mobile Rising Stars winners, click here.

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