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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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New Ad Formats for Brand Marketing Across Mobile Devices

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012

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The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

The winning Mobile Rising Star ad concepts are:

To download a PDF of all the Mobile Rising Stars winners, click here.

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