Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012
Tags: Mobile, Mobile marketing
The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.
Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.
To download a PDF of all the Mobile Rising Stars winners, click here.