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New Ad Formats for Brand Marketing Across Mobile Devices

Posted by Martin Kovac | Posted in Mobile marketing | Posted on 05-03-2012

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The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

The winning Mobile Rising Star ad concepts are:

To download a PDF of all the Mobile Rising Stars winners, click here.

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