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Are contextual ads part of display advertising?

Contextual ads are closer to display ads that to search ads. Forrester Research decided to break down status quo and removed contextual ads from the search bucket. Here is the reason, why they did it: I would add one other reason. Role of contextual ad is to back up the search process. Provide more...

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Five Ways Mobile Devices Have Changed the Way People Consume Media

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

You can also watch short video about these findings:

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