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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Five Ways Mobile Devices Have Changed the Way People Consume Media

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

You can also watch short video about these findings:

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