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US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

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Five Ways Mobile Devices Have Changed the Way People Consume Media

Posted by Martin Kovac | Posted in Mobile marketing, Study | Posted on 29-02-2012

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Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today.

You can also watch short video about these findings:

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