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Infographic: How Liking a Brand Influences the Consumer Experience

Have you ever thought what is the value of a Facebook like? Can you calculate the ROI of a like for a brand? Infographic from Lab42 summarizes results from 1000 social media users:

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Which European Country has the Largest Internet Audience?

Posted by Martin Kovac | Posted in Measurement | Posted on 21-02-2012

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comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person.

The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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