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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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Infographic: Is Pinterest the Next Big Thing?

Posted by Martin Kovac | Posted in Social Media | Posted on 16-02-2012

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Pinterest is a virtual pinboard that allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

Visual marketing company – Lemon.ly created the infographic below:

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