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Paid Search vs Display Advertising

eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year. The...

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Infographic: The Future of Paid Search

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 08-02-2012

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Do you ever wonder how big is paid search compared to the other offline advertising channels?
Paid search is bigger than Radio, Outdoor or Cinema advertising.

TV advertising is still number one advertising channel, but online advertising is slowly catching up.

More info on infographic created by people at KISSmetrics:

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