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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share. Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct,...

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Infographic: The Future of Paid Search

Posted by Martin Kovac | Posted in PPC advertising, SEM | Posted on 08-02-2012

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Do you ever wonder how big is paid search compared to the other offline advertising channels?
Paid search is bigger than Radio, Outdoor or Cinema advertising.

TV advertising is still number one advertising channel, but online advertising is slowly catching up.

More info on infographic created by people at KISSmetrics:

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