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Nokia – Conversation is the new Conversion

Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog. What I find most interesting: – Conversation is the new conversion metric. – Each company should redefine digital marketing and increase the importance of concept...

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Infographic: The Social Media Lifecycle

Posted by Martin Kovac | Posted in Social Media | Posted on 19-01-2012

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People at uberVu, came with very robust infographic on the social media lifecycle. You can explore how some successful brands use
4 pillars of social media to reach their goals and how they measure their progress.

4 Pillars of Social Media are:

  • Monitoring
  • Analytics
  • Engagement
  • Reporting

  • The infographic below is inspired from the company’s white paper, which can be downloaded for free.

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