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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share. Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct,...

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Infographic: The Social Media Lifecycle

Posted by Martin Kovac | Posted in Social Media | Posted on 19-01-2012

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People at uberVu, came with very robust infographic on the social media lifecycle. You can explore how some successful brands use
4 pillars of social media to reach their goals and how they measure their progress.

4 Pillars of Social Media are:

  • Monitoring
  • Analytics
  • Engagement
  • Reporting

  • The infographic below is inspired from the company‚Äôs white paper, which can be downloaded for free.

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