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Neuromarketing study: Social Media vs TV

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser. Top findings are: * Highest overall effectiveness for the ad, especially...

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The Future of Online Digital Marketing 2012 -2015

Posted by Martin Kovac | Posted in Online advertising | Posted on 17-01-2012

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If you are looking for the trends in digital marketing,
OTV came with nice video presentation of the near future:


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