Posted by Martin Kovac | Posted in Online advertising | Posted on 17-01-2012
Tags: Online advertising
If you are looking for the trends in digital marketing,
OTV came with nice video presentation of the near future:
“3MS” short for “Making Measurement Make Sense” is a project of the IAB, ANA and 4A’s, along with a an impressive list of backers, including Google, AT&T, Coca-Cola, CBS, Group M, ESPN, Omnicom, Microsoft, Starcom MediaVest Group, New York Times and others. Goal of...