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Infographic: The Evolution of Mobile Phones As Marketing Tools

Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools. US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014. This year, China became largest smartphone marketing arena in the world. The Evolution of Mobile Phones As Marketing...

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Most Popular Display Ad Formats in CEE

Posted by Martin Kovac | Posted in CEE, Display advertising, Online advertising | Posted on 04-01-2012

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Gemius prepared a periodic report called gemiusAdMonitor. It presents a ranking of the most popular online ad formats and a wide range of indicators for display campaigns in the Czech Republic, Hungary, Poland, Slovakia.

What can be found in a standard gemiusAdMonitor report?

  • Most often used ad formats
  • Average number of impressions per creative for given ad formats
  • Average number of clicks per creative for given ad formats
  • Average CTR for most often used ad formats
  • Share of campaigns using specific ad formats
  • Share of campaigns by sectors
  • Share of ad impressions by sectors
  • Share of ad clicks by sectors
  • Average CTR for specific sectors
  • Average number of ad impressions per campaign by specific sectors
  • Average number of ad clicks per campaign by specific sectors
  • Most often used ad formats by sectors
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