Featured Post

Visualization: Difference between Inbound and Outbound Marketing

I muss confess HubSpot is one of my favorite internet marketing blogs that I read on a regular basis. They came with really nice visualization of Outbound vs Inbound marketing: If you don`t have HubSpot blog in your RSS reader, I encourage you to add them.

Read More

Most Popular Display Ad Formats in CEE

Posted by Martin Kovac | Posted in CEE, Display advertising, Online advertising | Posted on 04-01-2012

Tags: , ,

0

Gemius prepared a periodic report called gemiusAdMonitor. It presents a ranking of the most popular online ad formats and a wide range of indicators for display campaigns in the Czech Republic, Hungary, Poland, Slovakia.

What can be found in a standard gemiusAdMonitor report?

  • Most often used ad formats
  • Average number of impressions per creative for given ad formats
  • Average number of clicks per creative for given ad formats
  • Average CTR for most often used ad formats
  • Share of campaigns using specific ad formats
  • Share of campaigns by sectors
  • Share of ad impressions by sectors
  • Share of ad clicks by sectors
  • Average CTR for specific sectors
  • Average number of ad impressions per campaign by specific sectors
  • Average number of ad clicks per campaign by specific sectors
  • Most often used ad formats by sectors
  • Write a comment