Featured Post

Is Social Ad the next generation of online advertising?

As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0. This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling...

Read More

Most Popular Display Ad Formats in CEE

Posted by Martin Kovac | Posted in CEE, Display advertising, Online advertising | Posted on 04-01-2012

Tags: , ,

0

Gemius prepared a periodic report called gemiusAdMonitor. It presents a ranking of the most popular online ad formats and a wide range of indicators for display campaigns in the Czech Republic, Hungary, Poland, Slovakia.

What can be found in a standard gemiusAdMonitor report?

  • Most often used ad formats
  • Average number of impressions per creative for given ad formats
  • Average number of clicks per creative for given ad formats
  • Average CTR for most often used ad formats
  • Share of campaigns using specific ad formats
  • Share of campaigns by sectors
  • Share of ad impressions by sectors
  • Share of ad clicks by sectors
  • Average CTR for specific sectors
  • Average number of ad impressions per campaign by specific sectors
  • Average number of ad clicks per campaign by specific sectors
  • Most often used ad formats by sectors
  • Write a comment