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CEE Internet Markets in 2009

What is the internet penetration in Central and Eastern Europe? What are the online ad spends per user in CEE? Who are the main players on the local market? Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive...

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Online Ad Spending in CEE

Posted by Martin Kovac | Posted in CEE, Online advertising | Posted on 14-12-2011

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Marta Klepka, International Marketing Director from Gemius, shared her presentation from webit conference, which was held in Sofia:
Do You CEE? The internet and online advertising market in Central and Eastern Europe.


As you can see on the first screenshot, Russia is the clear leader in online ad spending, followed by Poland and the Czech republic. I was surprised to see Turkey on the fourth place as they have almost 25 million internet users, which is double of the total Czech population!


If we take into consideration online ad spends per internet user in CEE, Czech republic is clear leader. Hungary, Slovenia, Poland and Slovakia are far behind the Czech market.

You can download full presentation on the Gemius website.

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