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Infographic: How Marketers Currently Measure ROI

Do you know where are all advertising budgets spent in USA? Which metrics are the most effective to evaluate marketing ROI? What online analytics tools do marketers use? Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently...

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Who are the Top 20 US Advertisers in Google?

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


Source: AdAge

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