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Infographic: Real Time Bidding Ecosystem

If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment. Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

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Who are the Top 20 US Advertisers in Google?

Posted by Martin Kovac | Posted in Online advertising, PPC advertising, SEM | Posted on 13-12-2011

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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011:


Source: AdAge

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