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Display advertising is still effective in Europe

We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change...

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Infographic: How to Jump on the Content Marketing Bandwagon

Posted by Martin Kovac | Posted in Study | Posted on 06-12-2011

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Infographic by Shamgar Tracts, can help you answer questions such as:

What exactly is Content marketing?
Before deciding when to purchase, consumers go online to…
What are the most popular content marketing activities?
Which companies are doing it well?


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