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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: How Marketers Currently Measure ROI

Posted by Martin Kovac | Posted in Measurement | Posted on 14-11-2011

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Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?

Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:

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