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Romanian Media Landscape: Internet is Behind TV in Ad Spend

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share. Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct,...

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Infographic: How Marketers Currently Measure ROI

Posted by Martin Kovac | Posted in Measurement | Posted on 14-11-2011

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Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?

Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:

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