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Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation: Wave 5 the socialisation of brands – report View more presentations from Thorsten Linz.

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Infographic: How Marketers Currently Measure ROI

Posted by Martin Kovac | Posted in Measurement | Posted on 14-11-2011

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Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?

Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:

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