Featured Post

Display Ads Lift Intent to Recommend a Product

Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow. Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame. Entertainment...

Read More

Infographic: How Marketers Currently Measure ROI

Posted by Martin Kovac | Posted in Measurement | Posted on 14-11-2011

Tags:

0

Do you know where are all advertising budgets spent in USA?
Which metrics are the most effective to evaluate marketing ROI?
What online analytics tools do marketers use?

Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently measure ROI:

Write a comment