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Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...

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Six Most Transformative Trends in Online Marketing

Posted by Martin Kovac | Posted in Online advertising | Posted on 24-10-2011

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Anthony Ha, Adweek tech reporter, wrote article about six most transformative trends in online marketing, which are:

  • The death of the click through
  • The merging of mobile and desktop
  • The persistence of supercookies
  • The beginnings of ad-tech consolidation
  • The rise of HTML5
  • The value of specialized content

  • I recommend to read the whole AdWeek article.

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