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Paid Search vs Display Advertising

eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year. The...

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Online Checkout – In Real Life

Posted by Martin Kovac | Posted in Measurement | Posted on 20-10-2011

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Shopping online is meant to be easy. Watch funny video, where your customers are “checking out” with Google Analytics.

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