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US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

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Online Checkout – In Real Life

Posted by Martin Kovac | Posted in Measurement | Posted on 20-10-2011

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Shopping online is meant to be easy. Watch funny video, where your customers are “checking out” with Google Analytics.

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