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US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

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KPCB Internet Trends 2011

Posted by Martin Kovac | Posted in Study | Posted on 19-10-2011

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This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

KPCB Internet Trends (2011)

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