Featured Post

Infographic: The Russian Internet In Numbers And Figures

Russian internet is Europe`s fastest growing online market. Russian giants such as Yandex and Mail.ru Group are well known also in the western countries. TheRunet, a blog dedicated to news and analysis on the Russian Internet Industry came with infographic about Russian Internet in Numbers & Figures. Russia...

Read More

Real Time Bidding Explained in 30 seconds

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 26-09-2011

Tags: ,

0

In the first generation of exchange model, advertisers were able to buy impressions in buckets of 1,000 through an auction-based – static bidding system.
Static bidding means that you are paying a flat or fixed average rate for each of the impressions in that bucket.

Real Time Bidding is dynamic bidding at the impression level. This means that an ad buyer, through the platform of their choice, can differentially value each individual opportunity to buy an ad impression in real time.

Here is the slideshare presentation of RTB in 30 seconds. Just hit the Play button and don`t forget to turn on your sound ☺

Write a comment