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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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Social Networks are Still the Top Destination Online

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 14-09-2011



A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
More than twice the amount of time spent on the Online Games.

To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:

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