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KPCB Internet Trends 2011

This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today. I encourage to view full presentation for an overview of the digital trends that surround us in today’s world. KPCB Internet Trends (2011)(function() { var scribd = document.createElement("script");...

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Display Ads Lift Intent to Recommend a Product

Posted by Martin Kovac | Posted in Display advertising, Study | Posted on 11-08-2011

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Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.

Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.

Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:

The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners:


Source: eMarketer

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