Featured Post

Giving Presentations that Stick

In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question: “How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?” Dan reminds presenters to: 1. Be simple 2. Show something 3. Tease before you tell Watch...

Read More

Display Ads Lift Intent to Recommend a Product

Posted by Martin Kovac | Posted in Display advertising, Study | Posted on 11-08-2011

Tags:

0


Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.

Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.

Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:

The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners:


Source: eMarketer

Write a comment