Posted by Martin Kovac | Posted in Display advertising, Study | Posted on 11-08-2011
Tags: Display advertising
Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.
Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.
Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:
The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners: