Featured Post

Infographic: Mobile Travel Trends

Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world. source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report

Read More

Which Online Performance Metrics Matter Most in US?

Posted by Martin Kovac | Posted in Online advertising | Posted on 07-07-2011

Tags: ,

0

“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance”

said Ramsey, eMarketer CEO and co-founder.

Currently US marketer rely on CTR, Traffic to website, Lead generation as you can see on the screenshot below:

According to Source: Digital Impact: The Two Secrets to Online Marketing Success , a new book written by Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup, marketers should master these 7 metrics that are critical for performance measurement across digital channels:

  • Qualified Reach, or Qualified Visits
  • Clickthrough rates
  • Brand perception lift
  • Engagement Score
  • End Action Rate
  • Efficiency metrics
  • Return on investment

  • Source: eMarketer

    Write a comment