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Which European Country has the Largest Internet Audience?

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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Which Online Performance Metrics Matter Most in US?

Posted by Martin Kovac | Posted in Online advertising | Posted on 07-07-2011

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“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance”

said Ramsey, eMarketer CEO and co-founder.

Currently US marketer rely on CTR, Traffic to website, Lead generation as you can see on the screenshot below:

According to Source: Digital Impact: The Two Secrets to Online Marketing Success , a new book written by Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup, marketers should master these 7 metrics that are critical for performance measurement across digital channels:

  • Qualified Reach, or Qualified Visits
  • Clickthrough rates
  • Brand perception lift
  • Engagement Score
  • End Action Rate
  • Efficiency metrics
  • Return on investment


    • Source: eMarketer

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