Posted by Martin Kovac | Posted in Online advertising | Posted on 07-07-2011
“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance”
said Ramsey, eMarketer CEO and co-founder.
Currently US marketer rely on CTR, Traffic to website, Lead generation as you can see on the screenshot below:
According to Source: Digital Impact: The Two Secrets to Online Marketing Success , a new book written by Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup, marketers should master these 7 metrics that are critical for performance measurement across digital channels: