Featured Post

Free Publication: Search and Social Media Landscape of 34 Countries

Are you interested to know the basic data on search engine and social media across 34 countries in the world? Webcertain’s 2012 Global Search & Social Report covers one-page insights of: Size of internet audiences Internet penetration rates Search engine market shares Recent search and...

Read More

5 New Guiding Principles of Digital Measurement

Posted by Martin Kovac | Posted in Online advertising | Posted on 22-06-2011

Tags: ,

0


The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.”

Five new principles:

1. Move to a viewable impressions standard and count real exposures online.

2. Online advertising must migrate to a currency based on audience impressions, not gross ad impressions.

3. Because all ad units are not created equal, we must create a transparent classification system.

4. Determine interactivity metrics that matter for brand marketers, so that marketers can better evaluate online’s contribution to brand building.

5. Digital media measurement must become increasingly comparable and integrated with other media.


Source: MediaPost

Write a comment