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What’s Driving Web Behaviour?

‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed. The study analysed web use diaries...

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Infographic: How Agencies Allocate Online Media Budgets

Posted by Martin Kovac | Posted in Advertising | Posted on 15-06-2011

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Did you know?

Search advertising accounts for 46% of all online spending! Display just 24%.

Top 10 US online ad properties reach more than 72% of Americans who use internet.

10% of online spending will be used to advertise on social networks.

Newspapers and TV still dominate global ad spending in 2011.

Source: Mashable

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