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The Seven Types of Effective Retargeting

Retargeting is the process of identifying an individual, who has done something you have defined, in order to determine who to target with an ad. People at Chango came with great summary of 7 types of effective retargeting: Retargeting off-site events – add new customers to your funnel who have...

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Infographic: How Agencies Allocate Online Media Budgets

Posted by Martin Kovac | Posted in Advertising | Posted on 15-06-2011

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Did you know?

Search advertising accounts for 46% of all online spending! Display just 24%.

Top 10 US online ad properties reach more than 72% of Americans who use internet.

10% of online spending will be used to advertise on social networks.

Newspapers and TV still dominate global ad spending in 2011.

Source: Mashable

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