Featured Post

US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

Read More

Display Advertising Strikes Back in Europe

Posted by Martin Kovac | Posted in CEE, Display advertising | Posted on 09-06-2011

Tags: ,

0


Display advertising enjoyed growth rates of 20% or more in many markets – both emerging and mature – during 2010. Above average growth rates were experienced in Ireland (31%), Spain (30%) and Russia (27%).

According to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across the 25 markets measured.

The markets with the highest online adspend in the report are UK, Germany, France, Netherlands, Italy and Spain (in that order). Together they account for 74% of the total online advertising market.

Central and Eastern Europe (CEE) markets now represent 9.8% of the total.

Write a comment