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What’s Driving Web Behaviour?

Posted by Martin Kovac | Posted in Study | Posted on 07-06-2011

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‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed.

The study analysed web use diaries from 7,000 users in 10 territories including the UK, France, Spain and Russia, with an additional survery of 400-500 people exploring the effectiveness of online ads.

Here you can download the full Living with the Internet report.

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