Featured Post

US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

Read More

Infographic: Is Content Marketing Traditional Advertising’s New Rival?

Posted by Martin Kovac | Posted in Advertising | Posted on 19-05-2011

Tags: ,

0


Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content marketers at MarketingProfs and Junta42!

Content Marketing

Content Marketing

Write a comment