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Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub. Retargeting Done Right: 1. Identify Your Best Content The key to effective retargeting is finding what is already working...

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Infographic: Is Content Marketing Traditional Advertising’s New Rival?

Posted by Martin Kovac | Posted in Advertising | Posted on 19-05-2011

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Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content marketers at MarketingProfs and Junta42!

Content Marketing

Content Marketing

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