Featured Post

Neuromarketing study: Social Media vs TV

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser. Top findings are: * Highest overall effectiveness for the ad, especially...

Read More

Infographic: How European People Use the Internet

Posted by Martin Kovac | Posted in Study | Posted on 27-04-2011

Tags: , ,

0


According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV.

My colleagues at Etarget created nice visualization of this study:


Write a comment