Featured Post

Explanation Video on SSP, DSP and Agency Trading Desk

If you are more advanced online marketer, you probably already know, what SSP and DSP stand for. For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short...

Read More

SEMPO Released 2011 State of Search Marketing Report

Posted by Martin Kovac | Posted in SEM, Study | Posted on 21-04-2011

Tags: ,

0

Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

You can find out more here.

Write a comment