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Infographic: The Social Media Lifecycle

People at uberVu, came with very robust infographic on the social media lifecycle. You can explore how some successful brands use 4 pillars of social media to reach their goals and how they measure their progress. 4 Pillars of Social Media are: Monitoring Analytics Engagement Reporting The infographic...

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SEMPO Released 2011 State of Search Marketing Report

Posted by Martin Kovac | Posted in SEM, Study | Posted on 21-04-2011

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Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

You can find out more here.

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