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New Ad Formats for Brand Marketing Across Mobile Devices

The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms. Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising...

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Is Video Advertising on the Move in US?

Posted by Martin Kovac | Posted in Contextual advertising, Display advertising, Online advertising, PPC advertising | Posted on 19-04-2011

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Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010.

Search and banner ads combined accounts for 70% of online ad spending in 2010.

Sponsorship was the fastest growing online format with 87.5% growth in 2010.

If we look at the most popular Pricing model, CPM is loosing pace to Performance based model.

For more information visit eMarketer.

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