Featured Post

A Marketer’s Guide to Pinterest

MDG Advertising produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic about Pinterest:

Read More

Is Video Advertising on the Move in US?

Posted by Martin Kovac | Posted in Contextual advertising, Display advertising, Online advertising, PPC advertising | Posted on 19-04-2011

Tags:

0


Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010.

Search and banner ads combined accounts for 70% of online ad spending in 2010.

Sponsorship was the fastest growing online format with 87.5% growth in 2010.

If we look at the most popular Pricing model, CPM is loosing pace to Performance based model.

For more information visit eMarketer.

Write a comment