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Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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Infographic: State of Internet in Central and Eastern Europe

Posted by Martin Kovac | Posted in CEE, Online advertising, Study | Posted on 29-03-2011

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Gemius in coopeation with IAB Europe, has recently released the second “Do you CEE” report.

This report, apart from the up-to-date data from 15 CEE markets, is enriched with the detailed studies of the online reality in 2 additional countries – that is Belarus and Turkey.

For those of us, who are too lazy to read 250 pages, has my colleague Jakub Ptacin prepared nice infographic:


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