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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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Infographic: If Social Media Were a High School

Posted by Martin Kovac | Posted in Social Media | Posted on 03-03-2011

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Source: Flowtown.

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