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Neuromarketing study: Social Media vs TV

NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser. Top findings are: * Highest overall effectiveness for the ad, especially...

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Are Super Bowl XLV Commercials Worth It?

Posted by Martin Kovac | Posted in Advertising | Posted on 07-02-2011

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More than 106 million people watched the New Orleans Saints’ victory over Indianapolis in the Super Bowl.

Fox was charging about $3 million for 30 seconds of ad time during Super Bowl XLV.
Is this advertising bonanza worth it for advertisers?

Watch all Super Bowl commercials on Ad Blitz channel and decide for yourself.

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