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Infographic: Real Time Bidding Ecosystem

If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment. Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

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What is the ROI of your Mom?

Posted by Martin Kovac | Posted in Online advertising, Social Media | Posted on 02-02-2011

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Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk.

Gary is founder on Wine Library TV and author of Crush it!

Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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