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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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What is the ROI of your Mom?

Posted by Martin Kovac | Posted in Online advertising, Social Media | Posted on 02-02-2011

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Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk.

Gary is founder on Wine Library TV and author of Crush it!

Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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